Press Release
Be ‘Nokia Ke Asli Champions’ and watch the Nokia Champions League T20 final LIVE with Priyanka Chopra
· The eight city campaign gives cricket enthusiasts an opportunity to win at retail, on-ground, radio and in the stadium as well
· Mandira Bedi to engage with enthusiasts during roadshows across colleges, malls and corporate hubs
September 20, 2011, Mumbai: Nokia today rolled out ‘Nokia ke Asli Champions’, a multi city consumer campaign for cricket enthusiasts in the build to the Nokia Champions league T2O competition. The campaign provides enthusiasts an opportunity to unleash the champion within by associating with an aspect of the game they love the most, be it, bowling, batting, commentating, appealing or simply creating a witty slogan. 24 winners will be part of Priyanka Chopra’s ‘Champion’ team that watch the final live with her. The activation is being held at colleges, youth hangouts, malls and corporate hubs across eight cities - Delhi, Mumbai, Chennai, Bangalore, Chandigarh, Pune, Hyderabad and Kolkata.
Cricket enthusiasts can participate and become an ‘Air Cricket’ Champion, ‘Commentary’ Champion, or the ‘Slogan’ Champion’. Cricket Commentator and actor Mandira Bedi will be visiting colleges to encourage enthusiasts participating in the Air Cricket competition and will also be judging the entries.
Announcing the campaign, Mr. Viral Oza, Director Marketing, Nokia India, said, “As a brand, we believe in connecting people to their passions and cricket is amongst the greatest of them all. The ‘Nokia Ke Asli Champion’ is an integrated campaign that will provide cricket enthusiasts with an opportunity to bring out the cricket champion within. It has being designed to garner maximum participation and ranges from pure skill, to wit to commentary.” He further added, “We are committed to adding value to the tournament and our association by creating excitement around it.”
Nokia Air Cricket Champion
The ‘Air Cricket’ competition begins with on ground activity at youth hangouts, pubs, colleges and corporate parks. A participant needs to imitate his/her favorite cricketing action – batting or bowling - in front of an LCD screen with a camera at a kiosk. Through Augmented reality, the participant will see himself/herself on the screen wearing a cricket jersey and padded up with the complete cricket gear. The video is recorded and uploaded on the digital hub www.nokiachampions.com. The participants then need to promote their videos through social networks. The most voted videos will be shortlisted. The final Nokia ‘Air Cricket’ champions will be selected by a panel of celebrity judges, who go on to watch the finals with Priyanka Chopra.
Nokia Commentary Champions
Nokia has partnered with Red FM 93.5 across six cities – New Delhi, Mumbai, Bangalore, Chennai, Hyderabad and Kolkata, to run this competition on air. Participants will be given a situation by the RJs to commentate on. One winner from each city will be shortlisted per day and will win a Nokia BH-609 headset. The competition runs from 20th September to 6th October. The city champions will be voted by the listeners and the 6 city winners go on to watch the finals with Priyanka Chopra. That’s not all – the ultimate ‘Nokia Commentary Champion’ gets to commentate live, on air* alongside a professional commentator in the finals of Nokia Champions League T20 competition.
Nokia Slogan Competition
Participant can also buy a Nokia phone from a retail outlet and SMS the IMEI number to 55555 to receive contest details. Consumers can then send in their slogans and stand a chance to watch the finals of Nokia Champions League T20 competition with Priyanka Chopra.
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